Elevating e-commerce Lead Gen: The Power of Marketing Automation

Blog |  Briain Danagher  |  4 min read

The world of E-commerce has become viciously competitive. Getting your brand to the top of the pile when potential customers come looking for your product or service is a digital marketing arms race that has no sign of cooling down.

Modern and dynamic companies are using every channel to grow the number of leads per month. Harnessing print, social media, e-mailing, advertisements, SEO, SEM, Pay-per-click…I could go on.

Managing these channels manually means that marketeers are taken away from what they do best: Content creation, brand direction and engaging with growing the business.

This entails driving not only the number of leads but the quantity of qualified juicy leads.

So often in the past we have seen leads being dumped into an Excel and tasking a busy Marketer or Business Developer to sift the tyre kickers from the potential customers. This process has become outdated, needlessly time consuming and in the end: not adept at converting leads to revenue.

This is especially true for E-commerce brands that cannot rely on an instore or on-site sales pitch. So how do we maximise this lead growth, qualify these leads while reducing time spent on managing these campaigns?

<AUTOMATION>

The companies we at Perigord see implementing modern, scalable and cost-effective automated solutions are the companies showing the fastest growth.

Perigord are experts in assisting automation through digitalisation process pathways for campaign management, e-commerce workflows (Abandoned carts, previous purchase outreach, personalised communications) and much more.

This means taking those laborious, administration heavy and well, boring(!) tasks off marketers while enabling them to report on their successes in effortlessly in real time.

Increased Revenue and Conversion Rates:

According to a study by eMarketer, companies that use marketing automation for their ecommerce efforts experience an average 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

A report by Forrester Research found that businesses using marketing automation to nurture leads experience a 451% increase in qualified leads, resulting in higher conversion rates and ultimately driving more revenue.

Personalised Customer Engagement:

A study conducted by Epsilon revealed that 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences.

According to Salesforce’s “State of Marketing” report, 52% of consumers are likely to switch brands if a company doesn’t personalize its communications with them. Marketing automation enables ecommerce companies to deliver tailored messages, product recommendations, and offers to individual customers based on their behaviour and preferences, leading to higher customer satisfaction and loyalty.

Improved Customer Retention and Loyalty:

A study by Bain & Company found that increasing customer retention rates by just 5% can lead to an increase in profits ranging from 25% to 95%. Marketing automation helps ecommerce businesses maintain ongoing engagement with customers through personalized follow-ups, loyalty programs, and re-engagement campaigns.

According to a report from Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.

Feel free to book some time with our consultants  and have a chat through how some of the above statistics could be relevant to your marketing efforts.

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